Web Content Life Cycle Content strategy is the practice of planning for content creation, delivery, and governance. It defines the entire content development process for a website development project.A simple overview of the content process can be adapted to a multitude of projects. |
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Protepo
Protepo is a systems-integration consulting company founded by former webMethods and SAP software engineers. Elizabeth's content strategy for the new company included branding, marketing communications, and a tagline. |
Beneficial.com SEO
Elizabeth worked with HSBC marketers to improve organic search for Beneficial.com. As a content strategist and developer, she followed her own best practices.The SEO results were better than the marketing department anticipated. |
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SEO Best Practices
A number of factors contribute to a website's organic search rankings. Knowing the strategies can make a world of difference.Here Elizabeth details the best practices for organic search engine optimization. |
Beneficial/HFC.com Relaunch
Elizabeth was part of the HSBC team that relaunched Beneficial/HFC.com. Her content strategy began with content drafts and ended with the production process.Her strategy was accepted, and she worked on the websites through launch. |
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Email Campaigns Best Practices Consider this: emails might be the most frequent contact between your company and your customers. Treat emails campaigns with the proper consideration.
Elizabeth outlines the strategies for successful email communications. |
Style Guide
A style guide is a strategic document that contains standards for communicating, either for general use or for a specific publication, organization, or field.Elizabeth wrote a style guide that defined the HSBC User Centered Design group's recommendations. |
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HSBC Canada Banner Ads
Elizabeth was a full-time employee of HSBC, one of the world's largest banking and financial-services companies. HSBC Canada Business Banking sought Elizabeth as the content developer for a relaunch. She wrote banner ads as well as page content. |
Content Development Guidelines
Elizabeth was the sole content developer for HSBC. She was responsible for the strategy and tactics of her role. She was asked to write many best-practices documents. A set of writing guidelines for HSBC intranets and websites resided on the company intranet. |
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Navigation Label Best Practices A website's visual design might be stunning, but if the words composing the navigation are unclear, the site will be unusable.But there's more to navigation labels than mere words. Elizabeth outlines some best practices. |
Content Development 101
Elizabeth started as a contractor at HSBC and was hired as Principal/Consultant Content Developer. She built a practice within the User Centered Design team.Part of her introductory strategy was to give a Webinar entitled Content Development 101. |
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The Archives
With experience comes a long work history—and many completed projects.Check out Elizabeth's archives for a wide array of writing samples. |
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