EFA Consulting
Elizabeth Fagan AdelmanView LinkedIn Profile »
Phone 773-697-7077View The Eye That Blinks Blog »
Email efa229@gmail.comView Glossary »
Information Architecture
Walgreens Wireframes
Walgreens Wireframes
Elizabeth was a user experience designer for Walgreens. She worked on a health-related portal and created many wireframes.

These wireframes show her work on an interactive form for a prescription-discount card.
HSBC Canada Wireframes
HSBC Canada Wireframes
HSBC Canada Business Banking sought Elizabeth as the information architect for a relaunch. She needed to create new page layouts for a portion of a larger site.

She created wireframes that improved the Business Banking section of the site.
Beneficial/HFC.com Relaunch
Beneficial/HFC.com Relaunch
HSBC originated mortgages, home-equity loans, and personal loans under the names HFC and Beneficial.

Elizabeth was one of the information architects on the team tasked with relaunching Beneficial.com and HFC.com.
Beneficial/HFC.com Multivariate
Beneficial/HFC.com Multivariate
HSBC marketers wanted to perform multivariate testing on the Beneficial/HFC.com home pages.

Elizabeth architected two new home-page designs. Both designs improved loan-application rates over the default home page.
Beneficial/HFC.com Email
Beneficial/HFC.com Email
Emails maintain constant customer contact. For a banking and financial-services business, email is an important part of the customer experience.

Elizabeth applied her own best practices to Beneficial/HFC.com's long-overlooked email campaign.
Girls Camp of Rock
Girls Camp of Rock
Girls between the ages of 8 and 12 will channel their inner rock stars at Girls Camp of Rock in June, 2010.

Working with a graphic designer, Elizabeth built the website from the ground up, from requirements through wireframes through finished code.
Girl Scouts
Girl Scouts
As a contractor, Elizabeth worked for the official site of the Girl Scouts of Greater Chicago and Northwest Indiana.

She performed a card-sorting activity and did the front-end development to incorporate a new navigation scheme. She also architected a newsletter.
Oprah.com
Oprah.com
The Oprah.com team documented all things "Oprah." They worked in a very fast-paced environment.

Elizabeth was a Web designer as well as a front-end developer. She learned to quickly architect new pages, sections, and minisites.
Century Building and Construction
The Archives
Elizabeth was an Internet early adopter. She created many sites in the early days.

Here is an example of Web history.
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