Walgreens Wireframes
Elizabeth was a user experience designer for Walgreens. She worked on a health-related portal and created many wireframes.
These wireframes show her work on an interactive form for a prescription-discount card. |
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HSBC Canada Wireframes
HSBC Canada Business Banking sought Elizabeth as the information architect for a relaunch. She needed to create new page layouts for a portion of a larger site.
She created wireframes that improved the Business Banking section of the site. |
Beneficial/HFC.com Relaunch
HSBC originated mortgages, home-equity loans, and personal loans under the names HFC and Beneficial.Elizabeth was one of the information architects on the team tasked with relaunching Beneficial.com and HFC.com. |
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Beneficial/HFC.com Multivariate
HSBC marketers wanted to perform multivariate testing on the Beneficial/HFC.com home pages. Elizabeth architected two new home-page designs. Both designs improved loan-application rates over the default home page. |
Beneficial/HFC.com Email
Emails maintain constant customer contact. For a banking and financial-services business, email is an important part of the customer experience.Elizabeth applied her own best practices to Beneficial/HFC.com's long-overlooked email campaign. |
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Girls Camp of Rock
Girls between the ages of 8 and 12 will channel their inner rock stars at Girls Camp of Rock in June, 2010. Working with a graphic designer, Elizabeth built the website from the ground up, from requirements through wireframes through finished code. |
Girl Scouts
As a contractor, Elizabeth worked for the official site of the Girl Scouts of Greater Chicago and Northwest Indiana.She performed a card-sorting activity and did the front-end development to incorporate a new navigation scheme. She also architected a newsletter. |
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Oprah.com
The Oprah.com team documented all things "Oprah." They worked in a very fast-paced environment.Elizabeth was a Web designer as well as a front-end developer. She learned to quickly architect new pages, sections, and minisites. |
The Archives
Elizabeth was an Internet early adopter. She created many sites in the early days.Here is an example of Web history. |
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